Direct Marketing for SEA Shrimpers

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The Trade Adjustment Assistance (TAA) program for Farmers delivered technical assistance to producers of agricultural commodities and fishermen who have been adversely affected by import competition. The TAA program delivered training to nearly 10,000 producers of Catfish, Asparagus, Maine Wild Blueberries, as well as Shrimp and Lobster fishermen.


You can view any of the free online training courses developed for the TAA program. TAA participants also completed business adjustment plans using AgPlan (, the online business plan writing app; or AgTransitions (, an online transition planning app. Since the end of TAA the AgPlan development team has developed a fishing specific software call FishBizPlan (

Unfortunately, this program has ended because federal funding for the program was cut. If you have questions related to TAA for Farmers, please contact the Center for Farm Financial Management at

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What is direct marketing? How is it different from simply fishing? Why could it be important for you? This segment looks at those questions, at product forms you may be involved with, the regulatory environment effecting Alaska direct marketers, including HAACP and sanitation practices, and closes with some marketing tips and thoughts on branding.

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  •   Direct Marketing for SEA Shrimpers