Direct Marketing

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The Trade Adjustment Assistance (TAA) program for Farmers delivered technical assistance to producers of agricultural commodities and fishermen who have been adversely affected by import competition. The TAA program delivered training to nearly 10,000 producers of Catfish, Asparagus, Maine Wild Blueberries, as well as Shrimp and Lobster fishermen.


You can view any of the free online training courses developed for the TAA program. TAA participants also completed business adjustment plans using AgPlan (, the online business plan writing app; or AgTransitions (, an online transition planning app. Since the end of TAA the AgPlan development team has developed a fishing specific software call FishBizPlan (

Unfortunately, this program has ended because federal funding for the program was cut. If you have questions related to TAA for Farmers, please contact the Center for Farm Financial Management at

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Your Presenters:

  • Stuart T. Nakamoto - University of Hawaii
  • Trent Teegerstrom - University of Arizona
  • Dawn Thilmany - Colorado State University
  • Russell Tronstad - University of Arizona

Download handouts for this section

  •   Introduction to Direct Marketing
      Strengths Weaknesses Opportunities & Threats (SWOT)
      Niche Marketing
      Market Assessment/Marketing Strategy
      Competitive Advantage
      Bringing Things Together: Marketing Mix Revisited
      Financials and Other Information